Industries – Grocery
Grocery
INFORMED, DATA-DRIVEN STRATEGIES TO WIN OVER MORE MARKET SHARE
Do you have data to address your industry’s challenges?
“With 66% of consumers saying they actively seek out less-expensive groceries in 2023, particularly in categories such as meat and dairy, grocers are faced with the dual challenge of maintaining margins while offering competitive prices.”
– McKinsey & Company
Here’s how grocers of all sizes are leveraging a partnership with RetailData:
How can you optimize your promotional trade spend?
How can you optimize your promotional trade spend?
Our promotional auditing services enable you to go deeper than traditional tools by allowing you to gain insights into the competition’s promotional strategy at an item level. Our promotional sales data will provide you with valuable insights into the effectiveness of promotional campaigns, allowing you to adjust your strategy for optimal impact.
How much data is enough to be a representative sample?
How much data is enough to be a representative sample?
Every retailer has a unique way of segmenting the market according to their perspective, which means everyone maintains unique price zones. RetailData’s ability to reverse engineer these price zones ensures you’re correctly sampling the competitive data you need - one more method we use to confirm the quality of our data.
Are associates displaying products like you planned?
Are associates displaying products like you planned?
Our auditing services go beyond flat data to capture and record high-quality images so you can be confident that you are merchandising your products correctly. After all, a visually appealing display is the first step to attracting shoppers and increasing sales.
Do you have the best prices in town?
Do you have the best prices in town?
Tracking prices has been at the heart of RetailData since its inception 35 years ago. Whether going in-store or online, using a directed list of items, or collecting entire catalogs, we’ll make sure you get the most accurate pricing data possible. From custom audit design to validation to integration our audits give the confidence to price correctly.
How is item placement affecting your sales?
How is item placement affecting your sales?
Use our nationwide team of in-store auditors to catalog the products in any aisle, category, or display. Analyze the data to discover how placement and proximity near other brands affects sales performance. With RetailData nothing needs to be left to chance – including finding the perfect spot on a shelf to place your products.
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Find a service that is right for you.
Program Development
RetailData has consistently pioneered advancements in data collection driving innovation and setting industry standards throughout its extensive history. Lean on that knowledge to help define the parameters of your next project!
In-Person Auditing
Our research associates use advanced technology and strict quality control measures to capture high-quality data in-person. This ensures that our clients have the most accurate and reliable data possible.
Online Auditing
In the ever-expanding world of e-commerce, let industry experts like us guide you to the data that matters so you can use real-time data feeds to make decisions that will attract more customers.
Let’s Get to Work
We’ll help you tackle the industry challenges you’re facing with observational intelligence that helps you make informed decisions.
