About Us


Our Mission


At RetailData, we believe that businesses can grow with integrity and succeed with purpose. That’s why we’re committed to providing reliable, accurate, and up-to-date data that helps our clients make informed decisions. We know that when businesses make good decisions, it’s good for everyone. It’s good for the businesses themselves, and it’s good for their customers. That’s why we’re passionate about our mission, and we’re committed to making a difference.

Our Story

In 1988, Christy Cottrell saw that businesses were operating in silos, completely disconnected from their competitors and their customers. They were blind to what was happening in the market and unable to make informed decisions about their products, pricing, and marketing strategies.


Cottrell, who had a background in grocery retail, founded RetailData to fill this need. The company originally focused on providing retailers with accurate and up-to-date pricing information, quickly becoming a leader in the retail intelligence industry.


Today, RetailData is a leading provider of observational intelligence and auditing solutions for businesses of all sizes and industries. The company has a team of experienced professionals who are experts in collecting and analyzing data. RetailData helps businesses make better decisions by providing them with accurate and timely data on their competitors, pricing, and products.

Our Culture and Values


Everything we do is driven by our customers. We prioritize their needs and strive to exceed their expectations in every interaction. Our commitment to innovation and doing good is rooted in our desire to offer solutions that truly benefit and empower our customers.

Reliability & Accuracy

We pride ourselves on delivering the highest quality data and service in the industry. Our commitment to accuracy ensures that our clients can make confident, informed decisions based on reliable information.

Integrity & Transparency

At RetailData, integrity is not just a word — it’s a way of doing business. We understand that partnering with us for data collection often means sharing proprietary and sensitive information, which is why we promise to never share information about our clients or the data they have us collect.


For over three decades, we've been pioneers in data collection, evolving from pen-and-paper collection methods to cutting-edge scraping algorithms. Today, we're shaping the future of data collection with in-house developers, crafting powerful research apps for all to use.


We strive for excellence in everything we do. From the quality of our data collection to the expertise of our team, we never settle for mediocrity. Our commitment to excellence sets us apart and positions us as a trusted leader in the data intelligence industry.

Ownership & Impact

At RetailData, we embody a strong sense of ownership and strive to make a meaningful impact on our clients' success. We are committed to taking ownership of their needs and delivering exceptional solutions that drive positive outcomes.


Join our team and help us shape the future of retail.

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Our Services


Address price, promotional, and assortment questions head-on with competitive data that come from the largest supplier of grocery data in North America.

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Whether online or in-store, we can supply your brand with the observational intelligence it needs to craft a solid go-to-market strategy.

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Our expansive ability to collect data online and in-store will help you keep up with the fast-paced change of consumer behavior as you develop an informed omnichannel strategy.

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Using your teams paired with our technologies, or our international team of researchers, collecting data on the day-to-day operations of any venue can help you improve the guest experience and drive higher revenue.

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Maintaining operational compliance and quality across locations is essential to sustained cashflow. With RetailData, performing those audits is easier and more impactful than ever.

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When your organization needs more than just data, our analytics provider and custom solutions division has all the capabilities to turn data into action.

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The latest in proprietary data collection software, we've made a self-service environment that allows you to create, manange, and review custom data collection projects.

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By the Numbers


global employees

35 Years

of data collection experience


weekly online audits


weekly in-store audits


normalized data points collected weekly