The Pricing Intelligence Pioneer

Building on 30 years of experience, RetailData equips retailers to win consumers and drive growth.

We fuel retailer strategy and systems with timely and accurate data, coupled with unparalleled pricing expertise. Our clients benefit from omni-channel, normalized, and actionable Pricing Intelligence at massive scale to inform on-target pricing strategy and maximize business impact.


Our Leadership Team

  • Christine B. Cottrell
    Christine B. Cottrell

    Founder & Co-Chairman

    Christine B. Cottrell

    Christine B. Cottrell

    Founder & Co-Chairman

    Christy Cottrell founded Retail Data Services in 1988 and serves as Co-Chairman. Prior to starting the company, Christy worked for Richfood, a regional grocery wholesaler later acquired by Supervalu. At Richfood, Christy held a number of management positions, including Director of Pricing. Christy’s passion for excellence led RetailData to become the premier retail intelligence company in the U.S. Christy was awarded the Virginia Entrepreneur of the Year in 1998. Christy is a graduate of Virginia Commonwealth University with a BS in Psychology.

  • David E. Cottrell
    David E. Cottrell

    Co-Chairman

    David E. Cottrell

    David E. Cottrell

    Co-Chairman

    David Cottrell, Co-Chairman, began his career in the grocery industry with Procter and Gamble. He later started Cottrell Brokerage Company and was a senior manager for PIA Merchandising Company. David joined RetailData in 1992 and has helped propel RetailData to industry leader. 

  • Christopher F. Ferguson
    Christopher F. Ferguson

    President/CEO

    Christopher F. Ferguson

    Christopher F. Ferguson

    President/CEO

    Chris Ferguson joined RetailData in 2000 as Senior Vice President of Operations. During his tenure, Chris has been responsible for client management, international expansion, personnel development, sales, finance, and IT. Chris brings to the company more than 25 years of successful sales, operations, general management and finance leadership roles. Prior to joining RetailData, Chris held various positions with Ralph Grocery Company, Reckitt Benckiser, and PIA Merchandising Company.

  • Lee Kallman
    Lee Kallman

    SVP of Sales And Marketing

    Lee Kallman

    Lee Kallman

    SVP of Sales And Marketing

    Lee Kallman joined RetailData in 2016 as Senior Vice President of Sales and Marketing. Over the last twenty years, Lee has driven sales and marketing for several companies. Prior to RetailData, Lee was Vice President of Marketing and Development for Richmond 2015, Inc., the non-profit corporation responsible for orchestrating the 2015 UCI Road World Championships. Lee previously held leadership positions at marketing agencies, including Ogilvy PR. Lee earned his BS in Communications from Radford University.

  • Kim Watts
    Kim Watts

    SVP of Client Services

    Kim Watts

    Kim Watts

    SVP of Client Services

    Kim Watts joined RetailData in 1989. Kim has had various positions of increasing responsibility with RetailData including Data Collector, Client Service Manager, Director of New Business, Director of Client Satisfaction, VP Operations, and SVP Client Services. Kim earned her BS in Marketing from Radford University.

  • Kevin Hade
    Kevin Hade

    SVP of Operations

    Kevin Hade

    Kevin Hade

    SVP of Operations

    Kevin Hade joined RetailData in 2014 as the Director of Client Services, with his primary focus on expanding E-Commerce products and services. Kevin was promoted to Vice President of Operations and added accountability for all field research activities. Prior to joining RetailData, Kevin served in leadership positions for twenty years with Ukrop’s Super Markets in Manufacturing, Operations, Logistics, Marketing, Merchandising, and Category Management. Kevin earned a BA degree Economics from The College of William & Mary.

  • Terri Shiffer
    Terri Shiffer

    Director of Human Resources

    Terri Shiffer

    Terri Shiffer

    Director of Human Resources

    Terri Shiffer joined RetailData in 2016 as Director of Human Resources, providing leadership in all aspects of human resources for more than 2,000 employees. Terri has more than twenty years of experience in large, publicly traded retail and grocery companies and in privately owned organizations. During her tenure with The Home Depot and Delhaize America, Terri gained valuable expertise in analyzing labor, implementing staffing strategies and training programs. Terri graduated from the University of Virginia with a BA in Economics.

  • Jim Yu
    Jim Yu

    VP of Information Technology

    Jim Yu

    Jim Yu

    VP of Information Technology

    Jim Yu joined RetailData in 2017 as Vice President of Information Technology. Prior to RetailData, Jim held various executive and management positions, including Senior Vice President of Information Technology at WorldStrides, a global education services provider, and as an IT executive at Nationwide Insurance. Jim holds six patents in the areas of Voice Over IP, Internet Networking, and Location-Based Analytics. Jim has an MSEE and BSEE from the Rensselaer Polytechnic Institute, and is a graduate of the Executive Leadership Program from the University of California, Berkeley, Haas School of Business.

  • Jacob Blondin
    Jacob Blondin

    VP of Strategy

    Jacob Blondin

    Jacob Blondin

    VP of Strategy

    Jacob Blondin, Vice President of Strategy, is responsible for driving continuous improvement of systems, and establishing new products and services to support RetailData’s growing client base. Jacob joined the company in 2015 as Senior Director of Operations and facilitated the doubling of field operations in the U.S. and Canada. He began his career as an Industrial Process Engineer in the semiconductor industry and has held expanding leadership roles within several technology companies. Jacob earned a BS in Industrial Engineering at Northeastern University and an MBA at Arizona State University.

Let’s Get To Work.

We’ll help you make informed decisions and build pricing strategies that maximize business impact.

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