The Pricing Intelligence Pioneer

Building on 30 years of experience, RetailData equips retailers to win consumers and drive growth.

We fuel retailer strategy and systems with timely and accurate data, coupled with unparalleled pricing expertise. Our clients benefit from omni-channel, normalized, and actionable Pricing Intelligence at massive scale to inform on-target pricing strategy and maximize business impact.

Our Leadership Team

  • Christine B. Cottrell
    Christine B. Cottrell

    Founder & Co-Chairman

    Christine B. Cottrell

    Christine B. Cottrell

    Founder & Co-Chairman

    Christy Cottrell founded Retail Data Services in 1988 and serves as Co-Chairman. Prior to starting the company, Christy worked for Richfood, a regional grocery wholesaler later acquired by Supervalu. At Richfood, Christy held a number of management positions, including Director of Pricing. Christy’s passion for excellence led RetailData to become the premier retail intelligence company in the U.S. Christy was awarded the Virginia Entrepreneur of the Year in 1998. Christy is a graduate of Virginia Commonwealth University with a BS in Psychology.

  • David E. Cottrell
    David E. Cottrell

    Co-Chairman

    David E. Cottrell

    David E. Cottrell

    Co-Chairman

    David Cottrell, Co-Chairman, began his career in the grocery industry with Procter and Gamble. He later started Cottrell Brokerage Company and was a senior manager for PIA Merchandising Company. David joined RetailData in 1992 and has helped propel RetailData to industry leader. 

  • Jacob Blondin
    Jacob Blondin

    President/CEO

    Jacob Blondin

    Jacob Blondin

    President/CEO

    Jacob Blondin, President/CEO, joined RetailData in 2015 as Vice President of strategic initiatives and quickly was promoted to the COO post. He oversaw the doubling of RetailData’s field operations in the U.S. and Canada and led the company’s strategy to a dynamic, technology-driven focus on retail competitive intelligence. He began his career as an Industrial Process Engineer in the semiconductor industry and has held expanding leadership roles within several technology companies. Jacob earned a BS in Industrial Engineering at Northeastern University and an MBA at Arizona State University.

  • Ryan Kern
    Ryan Kern

    Chief Financial Officer

    Ryan Kern

    Ryan Kern

    Chief Financial Officer

    Ryan Kern, Chief Financial Officer, is responsible for driving financial results and employee engagement as the leader of the Finance and Human Resource functions. Prior to joining RetailData in 2018, Ryan held various financial roles of increasing responsibility in the insurance, wholesale distribution, and retail marketing industries. Ryan earned a BS in Economics and an MBA from the University of Delaware.

  • Lee Kallman
    Lee Kallman

    SVP of Client Insight & Engagement

    Lee Kallman

    Lee Kallman

    SVP of Client Insight & Engagement

    Lee Kallman joined RetailData in 2016 as Senior Vice President of Sales and Marketing. Over the last twenty years, Lee has driven sales and marketing for several companies. Prior to RetailData, Lee was Vice President of Marketing and Development for Richmond 2015, Inc., the non-profit corporation responsible for orchestrating the 2015 UCI Road World Championships. Lee previously held leadership positions at marketing agencies, including Ogilvy PR. Lee earned his BS in Communications from Radford University.

  • Kim Watts
    Kim Watts

    SVP of Data Curation & Delivery

    Kim Watts

    Kim Watts

    SVP of Data Curation & Delivery

    Kim Watts joined RetailData in 1989. Kim has had various positions of increasing responsibility with RetailData including Data Collector, Client Service Manager, Director of New Business, Director of Client Satisfaction, VP Operations, and SVP Client Services. Kim earned her BS in Marketing from Radford University.

  • Terri Shiffer
    Terri Shiffer

    Director of Human Resources

    Terri Shiffer

    Terri Shiffer

    Director of Human Resources

    Terri Shiffer joined RetailData in 2016 as Director of Human Resources, providing leadership in all aspects of human resources for more than 2,000 employees. Terri has more than twenty years of experience in large, publicly traded retail and grocery companies and in privately owned organizations. During her tenure with The Home Depot and Delhaize America, Terri gained valuable expertise in analyzing labor, implementing staffing strategies and training programs. Terri graduated from the University of Virginia with a BA in Economics.

Let’s Get To Work.

We’ll help you make informed decisions and build pricing strategies that maximize business impact.

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