Who We Are

Our success starts with a great team.

Our Leadership

Christine B. Cottrell

Founder & Co-Chairman

Christy Cottrell founded Retail Data Services in 1988. Prior to starting the company, Christy worked for Richfood, a regional grocery wholesaler later acquired by Supervalu. At Richfood, Christy held a number of management positions including Director of Pricing. Christy’s passion for excellence led RetailData to become the premier retail intelligence company in the US. Christy was awarded the Virginia Entrepreneur of the Year in 1998. RetailData is now an international company with over 2400 employees. Christy continues to lead the company as Founder/Co-Chairman.

Christy is a graduate of Virginia Commonwealth University with a BS in Psychology.


David E. Cottrell


David Cottrell began his career in the grocery industry with Procter and Gamble.  He later started Cottrell Brokerage Company and was a senior manager for PIA Merchandising Company.  David joined RetailData in 1992.  David’s forward thinking can-do attitude has helped to propel RetailData to its current level.  David is very client centric and has been instrumental in RetailData’s quest to be ‘all things price’ for retailers, both in the US and internationally.  David works closely with sales and client services toward the company goal of becoming the retail intelligence leader for the CPG industry.

Christopher F. Ferguson


Chris Ferguson joined Retail Data in 2000 as Senior Vice President of Operations.  During his tenure Chris has been responsible for client management, international expansion, personnel development, sales, finance and IT.

Chris brings over 25 years of successful sales, operations, general management and finance leadership roles in  both large public companies and privately owned organizations. Prior to joining RetailData, Chris held various positions of increasing responsibility with Ralph Grocery Company, Reckitt Benckiser and PIA Merchandising Company from Region Marketing Manager to General Manager for various business units.


Lee Kallman

SVP of Sales And Marketing

Lee Kallman joined Retail Data in 2016 as Senior Vice President of Sales and Marketing. Over the last 20 years Lee has driven the sales and marketing function within a wide range of companies and industries; always seeking a solution oriented, integrated approach.

Prior to Retail Data, Lee was Vice President of Marketing and Development for Richmond 2015, Inc. the non-profit corporation responsible for the successful planning and implementation of the 2015 UCI Road World Championships, one of the biggest and most successful events ever held in Virginia. The foundation of Lee’s career was at Ogilvy and other notable agencies, where he worked closely with big global brands and innovative start-ups.

Lee earned his BS in Communications from Radford University.

Kim Watts

SVP of Client Services

Kim Watts joined RetailData in 1989. Kim has had various positions of increasing responsibility with RetailData including Data Collector, Client Service Manager, Director of New Business, Director of Client Satisfaction, VP Operations, and SVP Client Services. Her tenure and experience at RetailData provides an excellent understanding of operations and systems which helps to better serve our client base. Her mission is to ensure RetailData meets or exceeds our client’s expectations.

Kim earned her BS in Marketing from Radford University.


Kevin Hade

SVP of Operations

Kevin Hade joined RetailData in 2014 as the Director of Client Services with his primary focus on expanding E-Commerce products and services.  In July of 2015 Kevin was promoted to Vice President of Operations and added accountability for all field research activities conducted in the US, Canada, Mexico and Puerto Rico.

Prior to joining RetailData, Kevin had twenty years of executive leadership experience with Ukrop’s Super Markets in disciplines of Manufacturing, Operations, Logistics, Marketing, Merchandising, and Category Management.

Kevin is a graduate of The College of William & Mary and has a BA degree in Economics.

Terri Shiffer

Director of Human Resources

Terri Shiffer joined RetailData in 2016 as Director of Human Resources and she provides leadership in all aspects of human resources for over 2400 employees.   Terri has over 20 years of human resource experience in large publicly traded retail and grocery companies and in privately owned organizations.

During her tenure with The Home Depot and Delhaize America, Terri gained valuable expertise in analyzing labor, implementing staffing strategies and training programs.  Terri is passionate about optimizing human capital and thrives in an entrepreneurial environment.

Terri graduated from the University of Virginia with a BA in Economics.

Jim Yu

VP of Information Technology

Jim Yu joined RetailData in 2017 as Vice President of Information Technology, providing strategy and leadership for technology and innovation.

Prior to RetailData, Jim held various executive and management positions of increasing responsibilities including serving as Senior Vice President of Information Technology at WorldStrides, a global education services provider and as an IT executive at Nationwide Insurance.

Jim holds six patents in the areas of Voice Over IP, Internet Networking, and Location Based Analytics. Jim has an MSEE and BSEE from the Rensselaer Polytechnic Institute, and is a graduate of the Executive Leadership Program from the University of California, Berkeley, Haas School of Business.