Who We Are

Our systems and processes, coupled with extensive experience
of the management team, have created the best company in the
industry to serve your causal data needs.

Company Background

From Garage Start-Up to Retail Intelligence Expert

In 1988, Christine Cottrell left her position as Director of Pricing at Richfood Inc., now SuperValu, to start RetailData Services in her garage. She maxed out her credit cards and purchased the most powerful PC available at the time, a Compaq 386, with printer, for $10,000. Christine’s goal was to radically change and improve the methodology for collecting competitive retail prices by implementing scanning technology and electronic data delivery. Christine was recognized as the Woman Entrepreneur of the Year for the state of Virginia in 1998. As founder/CEO, Christine maintains an unsurpassed passion for the business and continues to strive to make RetailData the standard of the industry.

Our Philosophy

Invention

Our original business model capitalized on the efficiencies of handheld technology to collect and communicate data. Building from that, RetailData continues to utilize the leading hardware and software advances to provide our clients with the most sophisticated network of data collection, field communication, and client communication available in the market today.

Evolution

We understand the importance and value of the data we collect, as well as the crucial business decisions it drives. We have invested in an extensive IT infrastructure to support our clients. RetailData’s state-of-the-art data center provides the industry-standard systems expected of a market leader.

Envision

Our robust IT department includes a team of full-time programmers and system administrators. Whether modifying our systems to support changes in the import or export of your data or upgrading software to support new breakthroughs, our focus is providing you with the most cost-effective, accurate, and complete data, on time and without interruption.