What We Do

By combining the leading e-commerce solution and our extensive field research, RetailData offers you a revolutionary solution that connects UPC data and published ads within 24 hours of release.

AdScan

Retailers rank the use of mailers and ad circulars as a top 10 strategic initiative for driving same-store sales growth. It’s important for you to understand your competitors’ advertising strategies in order to make the best decisions for your business. By combining the leading e-commerce solution and our extensive field research, RetailData offers you a revolutionary solution that connects UPC data and published ads within 24 hours of release.

Ad Scan delivers key competitor insights by:

  • Identifying key competitive pricing promotions the day the ad breaks
  • Determining share of ad by manufacturer and share of ad voice across retailers and classes of trade
  • Reporting in-ad promotional execution and pricing against manufacturers’ spend
  • Tracking competitive activity over time to predict and mitigate competitive promotional activity